As a business and brand, you’ve already got content. Content is what’s on your website, or what you communicate to your prospects and customers, such as emails or messages. But is this content really doing what it should to grow your business?
Content can be a highly effective marketing tool, providing you create good content and use it effectively.
Here, we’re going to explain the importance of quality content, and why, in today’s connected world, your business needs it.
The internet has changed how people buy, and therefore how people sell. To put it bluntly, people don’t like being sold to. They don’t like those pop-up ads that interrupt their browsing. They like to feel that they’re in control of the buying process.
This is why content marketing is so important. It pulls rather than pushes. You use content to attract the interest of your target audience, to engage with them, and make a connection.
This builds trust around your brand, which, ultimately, encourages your audience to buy from you.
Let’s modify our original statement: people don’t like being sold to UNLESS they’re ready to buy. Your content can make them ready.
You should be aware of the enormous power of video as an online tool for communicating and connecting.
We won’t bombard you with statistics, but all you need to do is take a look around you. People are constantly connected, continually browsing, scrolling rapidly until what they’re searching for catches their eye.
More often than not, the thing that they stop scrolling for is video.
Okay, so we will give you one statistic: over 5 billion videos are viewed on YouTube each day.
If you’re not yet using video content, you’re missing a potentially huge audience for your brand.
But if you do choose video content for your marketing, not just any old video will do. Quality matters.
In the world of business, everyone’s looking for ways that will differentiate themselves in their target markets. For many enterprises, this won’t come down to price. A race to the bottom erodes margins.
But quality is a differentiator that can be highly effective. This applies to key elements such as customer service, and it applies to content too.
Quality content can help you better engage with audiences, and make an emotional connection to them. Use it to reveal the personality behind your brand, and to address the pain points that matter most to your prospects and customers.
It’s not about reeling off your services, but rather making your audience feel that you care about them.
Quality is also an important metric when it comes to your SEO. Google values quality content. But what does creating quality content require?
Create your content for your audience, not for your rankings. What can you offer your users that will build trust in your brand? How can video help deliver this in an immediate, visually-arresting, way?
We’re a Manchester-based company specialising in video and visual content that will help you connect with your target audience.
If you want to connect with your market using the personality of your brand, then video is the perfect way to do it.
For more information, please contact us.